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Selling Program
manufacture, marketing, mechandising, motivating |
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The
success of this program is in the “4-M” proven selling method
developed by DMS: |
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MANUFACTURE only the highest quality cleaning products available in
today’s food service market. Our philosophy is “if we
manufacture only quality, the customer will request that
product over and over again - pulling the product through
your warehouse.” We strive to offer our nationwide network of distributors 100% on time delivery and service.
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MARKETING is simple! We at DMS keep it simple, by naming all our
products by their intended use.
The DSR’s will not need to remember tricky, meaningless
names like Dig, Vouchs, Gilbraltor, etc. We call our oven
cleaner, just that!
Our goal is to sell 2 to 3 cases per day per DSR on the
street or an additional $15-$20 increase in gross profit
per stop.
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MERCHANDISING works! The more your name is in front of your customer,
the more they will reorder from your company. The printed
word sells.
The same is true with the DSR. Our only competition is
theother 7,000 to 10,000 products in your warehouse. We
need the DSR’s focus on high gross profit chemical via
customized private label bi-monthly flyers, cut sheets,
sales catalogs, and whatever it takes to get the attention
of both the customer and DSR to buy and sell more detergent
products.
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MOTIVATING your sales team via our total commitment to promote chemical
sales through your existing accounts. We at DMS will promote
chemical sales at least 2 to 3 times per year or asneeded,
whatever it takes to turn cases. We will keep your program
new and exciting. We suggest you build in an additional
sales commission for your DSR’s.
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